On the subway this morning, I noticed an advertisement. It was for a community college of some sort, but the words in the ad were arranged poorly. They were sort of on a diagonal, but at first, as I read from left to right, something seemed wrong:

TAKE CHANGE CONTROL YOUR LIFE

Which is fine advice, and perhaps speaks to the state of opportunities in this economy for people with degrees from community college. But I thought was a poor market message. Read top to bottom instead:

TAKE CONTROL CHANGE YOUR LIFE

Somehow that seems to make more sense.