Article in the NY Times about breakfast cereal. From the sensible:

"You know that Cap'n Crunch is going to taste like Cap'n Crunch," explained Chris Zelles, a senior at Manhattanville College in Westchester County. "It's a definite thing, whereas the pork roast could be iffy."

To the bizarre:

Erica, who is such a fan of Trix that she plans to have a denim jacket airbrushed with the logo, said that cereal was sometimes the centerpiece at get-togethers with friends. "When I go to my friends' houses, we sit around and eat cereal - that's what we do," she said.